The President’s Daily Brief, for your marketing.

BriefOwl watches Search Console, Analytics and Bing, separates signal from noise, and briefs you every Monday — what happened, why, and exactly what to fix.

Connect Google — read-only, two clicksFirst brief in ~30 seconds.
built from GSC + GA4Mon 07:02
Weekly executive brief · fjallgear.se

Health 72 (B), up from 68

+12% WoW organic

Organic is compounding: clicks driven by two guide pages. Purchases −4% is a low base; treat as noise.

9,400 impressions sit at positions 11–14 — worth ≈310 clicks/mo. Two title rewrites get most of it.

How it works

1.Connect Google

One consent, read-only, Search Console + Analytics together. Your sites are discovered automatically.

2.Pick a site, press a button

12 one-click recipes. Charts in ~5 seconds; the written analysis streams in over ~20.

3.Get briefed every Monday

What happened, why, and the top 3 things to do — ranked by impact ÷ effort.

Twelve questions, one click each

Every recipe runs the same pipeline: a deterministic data pull, a statistical rule layer, then a written analysis. Saved, shareable, scheduled if you like.

Weekly executive brief
The Monday report: what happened, why, what to do
GSCGA4~2 min read
User personas from your data
Who actually visits — built from behavior, not guesswork
GA4GSC~2 min read
Where are we leaking clicks?
Pages ranking well that under-earn their position
GSC~2 min read
Is our tracking broken?
Find ghost conversions, vanity events and self-referrals
GA4GSC~2 min read
What changed this week?
The delta, attributed: which pages and channels moved the number
GSCGA4~2 min read
Content decay radar
Pages that used to earn clicks and are quietly fading
GSC~2 min read
Channel mix & dependency
How dangerously much you depend on one channel
GA4~2 min read
Buy-intent gap
Research traffic vs money traffic — and the bridge between
GSCGA4~2 min read
Landing page report card
Every important lander, graded
GA4GSC~2 min read
Mobile vs desktop audit
Where mobile visitors give up and desktop ones don't
GA4~2 min read
Page-2 quick wins
Keywords at position 11–20 one push from real traffic
GSC~2 min read
Is Bing worth it?
What 4% of search is worth to you, exactly
BingGSC~2 min read

Every claim links to a number

Hover any figure in a brief and the underlying numbers pop. Hypotheses are labeled as hypotheses. Low-base deltas render grey, not green. And when a spike is noise, the brief says so — that’s what the mirage tag is for.

No dashboards. No “AI magic”. A document you can forward to your boss.

Direct traffic — UTM-stripped newsletter links, not a real channel shift.
miragethe anti-noise tag — it exists to tell you when to do nothing

Pricing

Briefs per month is the only lever. The deterministic data is never gated.

Trial0 kr14 days5 briefs

Every recipe, one site.

start free
Starter490 krper month50 briefs/mo

Up to 5 sites. Weekly schedule, share links.

start with Starter
Pro1,190 krper month200 briefs/mo

Up to 25 sites. Priority synthesis queue.

go Pro

Questions

Does it change anything on my site or accounts?

No. Access is read-only by design — BriefOwl recommends; you act. That's the whole intelligence-layer idea.

What if a number looks wrong?

Hover it. Every claim carries an evidence chip with the underlying figures and their source. If the base is too small to trust, the brief greys the delta and says "low base".

Do I need GA4 and Search Console?

Either one starts working alone. Each brief states what it was built from — and which recipes a missing source would unlock.

What happens when I hit my monthly limit?

Recipes keep working; new written analyses queue until your reset date or an upgrade. The deterministic data is never gated.